Leadership
Wilbur You
President · You Capital Group
Entrepreneur and investor. Founder and CEO of Youtech, one of the largest privately held digital marketing agencies in the country. I invest in and work alongside owners building companies with the potential to scale.

01 · Story
Started with $600 and a better idea.
I started Youtech in 2012 with $600, a computer science degree, and a simple belief: working with a marketing agency shouldn't be painful.
I'd seen too many agencies overcomplicate the process, underdeliver, and leave clients wondering where their money went. So I built one around transparency, accountability, great people, and measurable results.
Today Youtech has more than 120 employees across Chicago, Dallas, and Scottsdale, and has helped generate more than $10 billion in sales for clients ranging from privately held businesses to PE-backed and publicly traded companies.
Building a company from nothing taught me how to sell when nobody knows your name, how to build a team from the ground up, how to protect culture while scaling, and how to navigate both the hard years and the great ones. Through You Capital, I put those lessons to work alongside other business owners.
Awards and titles have never been the goal. I like building companies, solving hard problems, and surrounding myself with ambitious people who want to accomplish things that aren't easy.
02 · Experience
Fourteen years of building.
Operating experience across agencies, media, and advisory work. It's the experience behind the capital.
- 2022 – Present
President, You Capital
A private investment firm empowering small businesses with the capital, expertise, and strategic support they need to scale and thrive.
- 2012 – Present
CEO & Founder, Youtech
One of the largest privately held digital marketing agencies in the U.S. More than 120 employees, more than $10 billion in client sales generated, and nine consecutive years on the Inc. 5000.
- 2015 – 2023
Managing Partner, UrbanMatter Chicago
Grew the Chicago lifestyle and events publication to more than 100,000 followers and 50,000 email subscribers. Sold in acquisition in September 2023.
- 2019 – 2022
Advisory Board Member, The Alkaline Water Company
Advised executives and the board of this publicly traded company on e-commerce and marketing.
03 · Recognition & Education
Credentials, earned.
Recognition
- Forbes 30 Under 30
- Inc. 5000, nine consecutive years (Youtech)
- Author, Happy Humble Motivated
Education
- MBA, Keller Graduate School of Management, DeVry University
- B.S. Computer Science, Northern Illinois University
Certifications
- Facebook Blueprint
- Google Analytics
- Google Ads
- AWS Advanced Networking Specialty
04 · Connect
Let's talk about your business.
If you're an owner ready to scale, I'd like to hear your story.