Leadership

Wilbur You

President · You Capital Group

Entrepreneur and investor. Founder and CEO of Youtech, one of the largest privately held digital marketing agencies in the country. I invest in and work alongside owners building companies with the potential to scale.

Portrait of Wilbur You, President of You Capital

01 · Story

Started with $600 and a better idea.

I started Youtech in 2012 with $600, a computer science degree, and a simple belief: working with a marketing agency shouldn't be painful.

I'd seen too many agencies overcomplicate the process, underdeliver, and leave clients wondering where their money went. So I built one around transparency, accountability, great people, and measurable results.

Today Youtech has more than 120 employees across Chicago, Dallas, and Scottsdale, and has helped generate more than $10 billion in sales for clients ranging from privately held businesses to PE-backed and publicly traded companies.

Building a company from nothing taught me how to sell when nobody knows your name, how to build a team from the ground up, how to protect culture while scaling, and how to navigate both the hard years and the great ones. Through You Capital, I put those lessons to work alongside other business owners.

Awards and titles have never been the goal. I like building companies, solving hard problems, and surrounding myself with ambitious people who want to accomplish things that aren't easy.

02 · Experience

Fourteen years of building.

Operating experience across agencies, media, and advisory work. It's the experience behind the capital.

  • 2022 – Present

    President, You Capital

    A private investment firm empowering small businesses with the capital, expertise, and strategic support they need to scale and thrive.

  • 2012 – Present

    CEO & Founder, Youtech

    One of the largest privately held digital marketing agencies in the U.S. More than 120 employees, more than $10 billion in client sales generated, and nine consecutive years on the Inc. 5000.

  • 2015 – 2023

    Managing Partner, UrbanMatter Chicago

    Grew the Chicago lifestyle and events publication to more than 100,000 followers and 50,000 email subscribers. Sold in acquisition in September 2023.

  • 2019 – 2022

    Advisory Board Member, The Alkaline Water Company

    Advised executives and the board of this publicly traded company on e-commerce and marketing.

03 · Recognition & Education

Credentials, earned.

Recognition

  • Forbes 30 Under 30
  • Inc. 5000, nine consecutive years (Youtech)
  • Author, Happy Humble Motivated

Education

  • MBA, Keller Graduate School of Management, DeVry University
  • B.S. Computer Science, Northern Illinois University

Certifications

  • Facebook Blueprint
  • Google Analytics
  • Google Ads
  • AWS Advanced Networking Specialty

04 · Connect

Let's talk about your business.

If you're an owner ready to scale, I'd like to hear your story.

Start a conversation →